MetaMedia Announces Major Investment From Pixelogic
IMAGICA GROUP Subsidiary Invests in MetaMedia as the Entertainment Delivery Network Surpasses 1,000 Screens
LOS ANGELES (July 14, 2021) – Upon surpassing a key milestone of 1,000 installed screens, MetaMedia, the world’s fastest growing global, cloud-based entertainment technology company for cinemas, drive-ins and other out-of-home venues, announced today that Pixelogic, a global provider of content localization and distribution services for the media and entertainment industry, has made a major investment in MetaMedia to accelerate its global expansion.
“Pixelogic’s investment in MetaMedia reaffirms the massive potential of our technology and business. We’re thrilled to strengthen our existing partnership with Pixelogic and work with the IMAGICA GROUP to expand our network around the world,” said Jason Brenek, CEO, MetaMedia. “Thanks to partners like Pixelogic and Velocity, we’ve been able to rapidly expand our network of installed sites and deliver numerous Hollywood movies, live programming like UFC fights, AEW wrestling matches, A-list concerts, documentaries, and cinema advertising, among other new revenue opportunities for cinemas and drive-ins.”
“MetaMedia’s innovative technology and solutions-driven approach is well-aligned with Pixelogic’s vision and strategy,” said Andy Scade, Senior Vice President and General manager of Pixelogic’s Worldwide Digital Cinema Services. “With the evolving landscape of theatrical distribution models, we are committed to making further investments that enable faster delivery to exhibitors, increase content security and offer a broader array of content in theaters.”
The Pixelogic investment expands on a ground-breaking partnership initiated in June 2020 in conjunction with MetaMedia and Velocity, a managed service provider that offers IT services, multinational data networking, digital signage, media advertising networks, and cinema marketing services. The MVP Alliance capitalizes on each company’s operational expertise to provide an unparalleled end-to-end solution for cinemas and content providers. The MVP Alliance optimizes the efficiency and cost of content production, post-production, localization, and distribution of digital cinema packages (DCPs), keys, and cinema advertising over 24/7 managed internet connections into auditorium and lobby screens, an architecture that provides significant advantages over current, legacy methodologies.